How Not to Ride the Risk Communication Seesaw: How Clinton Lost Ambivalent Voters to Trump

I work professionally in information risk management. About a decade ago, I first discovered Peter Sandman. He seems to be the equivalent of Stephen Hawking in risk communication. In July 2016, Sandman diagnosed why the left / liberals have completely failed in their efforts to counter Trump and Brexit. With the benefit of 20/20 hindsight, his column now seems prophetic.

This is somewhat of a long read, but it’s worth the effort no matter where you fall on the political spectrum. If more people followed his advice, it would completely change the national conversation about politics (and for the better).



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